If digital marketing is defined as the use of numerous online tactics and channels in order to connect with potential and present customers on the internet, so basically, a digital marketer goes to work connecting online with potential customers and the present ones using every means necessary through the internet.
So in any digital marketing company Australia, when a digital marketer goes to work, they have to drive people and website visitors to become potential leads by doing brand awareness using both free and paid online platforms. They can do so using the company’s own website and blog, display advertising, e-mail marketing, search engine optimisation (SEO), and social media marketing.
However, in any digital marketing company Australia, there usually isn’t just one digital
marketer. Sometimes, there can be two or more multiple specialists that each focus on just one or two of the company’s online marketing.
The SEO specialist is in charge of getting the business to rank high in search engines. This
person uses every method of approach (hopefully white hat) in search engine optimisation. This person also works directly with content creators or social media marketers to ensure the content they produce will help to rank the business high in search engines.
Content Specialists / Content Writers
This person creates the digital content for the business website and other marketing strategies. They also write articles for the company’s blog. They work directly with the SEO and social media specialists to ensure their content is up to date with the company’s products, campaigns, and promotions.
Social Media Marketing Specialist
The social media specialist uses every known social media platform such as Facebook, Twitter, or Instagram to bring brand awareness to people, or at least the social media platforms that are pertinent to the business. This person establishes a posting timetable for any written or visual content. This person works in conjunction with the content creators and SEO specialist to develop strategies for which content to post on which social media platform.