Yes, SEO, or search engine optimization, does work in Australia. In fact, SEO should work in any country with internet. However, SEO is not a one-size-fits-all strategy, and so what works in the United States or in Timbuktu will not work in the Southern Hemisphere. SEO in Australia must be a custom-tailored local marketing affair because it has certain nuances that only an SEO company Australia may fully understand.
Aussie keywords may contain Aussie slang, colloquialisms, idioms, and nuances
Australians use a different form of English and spellings and so some products and services may have spelling or pronunciation differences that are unique to this country or to a certain area. It will be more beneficial to hire an SEO company Australia that is native to the region with a deeper understanding of what is Aussie.
Knowing Australian culture
When doing optimization, it is advantageous to be aware of special events and public holidays of cultural importance. While Australia Day, ANZAC Day, the Queen’s Birthday, Labour Day, and Boxing Day is distinct to Australia, there are holidays such as the Melbourne Cup, Proclamation Day, and West Australia Day that are unique only to a particular state.
Australia is unique, unlike other countries, since you are only allowed to apply for a top-level domain (TLD) using ‘com.au’ if you have an Australian business number (ABN). So SEO strategy in Australia may need local searches with domain names that end in ‘com.au’ so that search engines are aware that your website is targeting the Australian market and rank it appropriately for local search.
Local hosting is also important and a really good SEO company Australia knows that previous search engine algorithms will only look at the TLD to determine where the website is based. Today, algorithms also read the IP address to see where the website is hosted to determine rankings and return the best local results.