More than 20 years ago, extroverts stood a better chance of becoming successful in business compared to introverts. Extroverts also stood a greater chance of making a ton of money not only through business but, also through gaining fame as well as being hosted in magazine interviews, talk show visits, or becoming a movie or singing star.
About the only chance introverts could make a lot of money was to publish books, but this breed was a rarity.
Today, many introverts have a cause to celebrate, thanks to technology and the internet. All they need to do now is to get on the internet and learn online marketing, that is, after setting up their own online company, usually from the comfort of their own living room or bedroom.
No more doing tonnes of networking work with other people, no need to hire employees, no more building up a company using barrister services, and no need to get every person in your chosen industry to know you. Any faceless introvert can set up a business and build it up through online marketing.
Basically, online marketing is any method or strategy to spread the word about your business, brand, or company that uses the internet to reach people. Simply put, it’s anything you do online to get more eyes on your website, grab people’s attention, and hopefully later on, get them to buy from you.
There are several methods you can use to get people to visit your website:
Search engine optimization (SEO) is the process of optimizing your online content in such a way that a search engine will show your website as a top result for searches of a certain keyword. Search engine marketing (SEM) is simply the paid version of SEO.
Content marketing is creating valuable media and content on and off the website to distribute to potential future customers in the hope that people will buy in the future.
Social media marketing is using one or several social media platforms to engage with customers, build up relationships, and show them your new products and services.
E-mail marketing is considered somewhat old school, but its effectiveness cannot be ignored even by hardcore online marketers. Once customers have given you their e-mail address, the value here is direct communication, next to social media marketing.