Just because you own your own online business doesn’t guarantee big sales at Christmas. There is so much competition in e-commerce that you need to stand out in the internet that has leveled the playing field when it comes to business.
First of all, you need to create a festive digital marketing funnel. A digital marketing funnel is composed of three stages: Attract, Convert, and Re-engage. The three stages as a whole is an entire sales process.
Read our previous article: What is Inbound Marketing?
Pretend that no one knows that your brand exists. This means that no one will be opening your products on Christmas Day and posting it on social media. The bottom line is that you need to give really engaging and informative content marketing that will attract visitors to stay in your site. You need to use seasonal festive messages on your website and with your social media marketing that is targeted at specific customers.
Another addition to your marketing is using a video platform embedded into your website and social media accounts. Videos allows for personalised campaigns complete with brand logo and links to specific pages on your site.
And speaking of targeted audiences, you need to start now and know whom and where to target. This will also help you convert site visitors based on search history, demographics, and interests. So you need to start tracking activity on your website and social media platforms.
This is the stage where you start pushing and convincing customers to stay and buy rather than go somewhere else. You need start putting banners and reminders on your website and on social media that give a sense of urgency to shoppers. “Only X days until Christmas” or “Buy NOW, Limited Stocks” or “Buy now and avoid the Christmas disappointment.” You can also offer promotions, discount coupons, and the like.
E-mail marketing is still and effective tool and you can target your customers specifically. Make sure that your subject line packs an attractive punch that will want people opening to read your equally catchy content.
Converting customers is one thing, but getting customers to be repeat buyers is another thing. And that goes for taking care of repeat buyers that have become loyal customers. Anything new you have to offer, be it for marketing, a new product launch, promos, or discounts, make sure to target your repeat loyalists FIRST before going public. They are already satisfied with your brand and will appreciate the extra attention given to them for their loyalty. Remember that they will be the ones who will post on social media or directly talk or call their friends and family to buy from you because they are satisfied with your products.