SEO – Website Development Australia

Lots of changes have come for SEO or search engine optimization in this decade alone, and none more trend setting than exclusive SEO for mobile-ready websites.

SEO is basically an “evolve or decay” work in constant progress and everyone involved in SEO needs to keep up or get left behind. In this decade Google introduced its mobile-first indexing. Simply put, instead of indexing and ranking a desktop –version website and then pushing down its rankings on smartphones if the website is not mobile-friendly, Google now indexes and ranks the mobile version of the website separately from the desktop version.

How it is done

To put it even simpler, instead of Google crawling pages with a generic user agent, it will crawl with a smartphone user agent and index the content that the smartphone user agent actually sees. In short, if a website has no mobile version, the Google-bot will only crawl your desktop version. And aside from crawling a mobile-ready site, Google checks if a desktop version is ready for mobile indexing. If it is not then Google-bot simply focuses on the desktop version. However, if the bot senses that a website is mobile-ready, Google will re-crawl it with the mobile bot.

While all this is going on, Google will also track the connection of the indexed mobile site with its desktop version. If a query is made on desktop, the result will be served from the desktop site.

What do developers or business owners check if a site is ready?

The content of a mobile version is equivalent to the content indexed on the desktop version. Thus, Google will sense if you’re cheating on the mobile switch if the mobile site is just a simplified version and only part of the content available there.

Similar internal links in that the mobile version has all the internal links that Google needs to crawl the entire website.

Structured data and annotations like AMP, hreflang, and the like found in the mobile version when switching from the desktop version.

If a business site has a separate mobile-dot site, there needs to be a strong enough server to be able to cope with the crawling load.

In today’s digital age, having a website is a necessity. It is also a useful and powerful tool in securing new clients. One of the biggest challenges businesses face is how to drive traffic to their website and how do you turn these visitors into sales?

First – Create Content that Resonates

In the age of digital marketing, “content is the king.” It can greatly improve your brand reputation, influence your website conversions and boost sales. However, creating quality content that really connects with your audience is no easy feat. And this is where most businesses fail.

In writing content, focus on your readers’ needs, not on what your business can gain. Provide answers to their issues, problems or concerns. Know their struggles and difficulties. Fuel their aspirations by giving them something to hope for or look forward to. Use your content to build a good relationship with your customers. The more value you can provide with your content, the easier it is to convert traffic into sales.

Second – Engage Customers on Social Media

Social media is a cost-effective way to engage and interact with customers. The more you communicate with them, the higher chances you have of conversions. So make sure to set-up a two-way communication process with your target audience. Allow their wishes to be heard and interests catered with ease.
You can also tap on your social media accounts to reach millions of new clients for your website. You can use Facebook, Instagram or Twitter to spread your content and have your followers share it to their personal networks. This will create a web of online connections that will increase your website’s readership and lead generation.

Third – SEO

SEO or Search Engine Optimization is an online marketing strategy that ensures your business can be found on the result pages of search engines. You see, a large portion of your target market begin their buying process online using Google, Yahoo and Bing. And SEO can help your website become visible in these channels and take advantage of these sales leads.
Are you ready to finally reach your target market and become an authority in your niche? Follow these 3 easy ways to attract traffic to your new website and turn them into sales!

Tag: SEO

SEO Mobile-First Indexing