All you need to do is to create a sense of urgency to improve e-commerce conversion rate because, after all, it is the holiday season.
It’s the season for gift giving and ho ho ho’s and so it is not the season to make customers hesitate unless you plan to kill off your conversion rate. This Christmas season, since everyone is in a rush to shop, don’t let go of customers so they can shop somewhere else; instead, give them a sense of urgency to stop and shop with you only so they don’t need to go elsewhere. However, be careful not to sound demanding or pushy. Here are 5 proven ways to increase your conversion rate through urgency.
Offer Delivery Time Way Before Christmas Day
There is nothing worse than a customer ordering something online and the parcel arrives a week after Christmas Day. You need to send this message to all your customers: “Order now for delivery time before Christmas.” Make this message clear to everyone by creating a banner on your website, sending out targeted e-mails, and posting on all your social media accounts. No reason to go anywhere else because you’re somewhat telling your customers “if you go somewhere else, it may be too late.”
Abandoned Cart Marketing Campaign
Cart abandonment is a big business problem because almost 70% of online shoppers abandon their shopping cart. That’s 7 out of 10 potential customers who don’t complete their orders with you. Create an e-mail campaign by targeting these abandoned cart customers and prompt some last-minute sales such as promotions, discounted prices if they shop now, or free shipping before Christmas if they shop early.
Limited Stock Promotions
Christmas season is always a rush season for anyone. People are literally and online rushing around to shop often for items that are selling out faster than retailers can restock. Because of this, limited stock items are the best ones to advertise in the rush to shop before Christmas. Just make sure when you say something is on limited stock, that it is.
Offer Limited Time Free Shipping
More and more people are shopping online, but they can still be shocked by the additional shipping cost. Imagine if they’re buying a lot of items and most of these are getting shipped out. The gift of free shipping will not only bring you more customers, it will increase your visitor conversion.
Give Discounts to Returning Customers
Many businesses are so focused on attracting new customers they tend to forget about returning customers. You might be surprised how many repeat customers you have, most returning for a second time, while some for more than that. Offer discount coupons for all first purchases to encourage them to return for a second purchase. After all, it’s Christmas, and there’s nothing wrong with buying the same item for different people.