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Top 5 Inspirational Seth Godin Quotes About Marketing

Seth W. Godin is an American author and former dot.com business executive. He is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. May his quotes inspire you to live the life of your dreams.

 

In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.

 

Being aware of your fear is smart. Overcoming it is the mark of a successful person.

 

How dare you settle for less when the world has made it so easy for you to be remarkable?

 

Don’t find customers for your products, find products for your customers.

 

Marketing is no longer about the stuff that you make, but about the stories you tell.

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Does SEO Work in Australia?

Yes, SEO, or search engine optimization, does work in Australia. In fact, SEO should work in any country with internet. However, SEO is not a one-size-fits-all strategy, and so what works in the United States or in Timbuktu will not work in the Southern Hemisphere. SEO in Australia must be a custom-tailored local marketing affair because it has certain nuances that only an SEO company Australia may fully understand.

Aussie keywords may contain Aussie slang, colloquialisms, idioms, and nuances

Australians use a different form of English and spellings and so some products and services may have spelling or pronunciation differences that are unique to this country or to a certain area. It will be more beneficial to hire an SEO company Australia that is native to the region with a deeper understanding of what is Aussie.

Knowing Australian culture

When doing optimization, it is advantageous to be aware of special events and public holidays of cultural importance. While Australia Day, ANZAC Day, the Queen’s Birthday, Labour Day, and Boxing Day is distinct to Australia, there are holidays such as the Melbourne Cup, Proclamation Day, and West Australia Day that are unique only to a particular state.

Australian domains

Australia is unique, unlike other countries, since you are only allowed to apply for a top-level domain (TLD) using ‘com.au’ if you have an Australian business number (ABN). So SEO strategy in Australia may need local searches with domain names that end in ‘com.au’ so that search engines are aware that your website is targeting the Australian market and rank it appropriately for local search.

Australian servers

Local hosting is also important and a really good SEO company Australia knows that previous search engine algorithms will only look at the TLD to determine where the website is based. Today, algorithms also read the IP address to see where the website is hosted to determine rankings and return the best local results.

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What Happens When a Digital Marketer Goes to Work?

If digital marketing is defined as the use of numerous online tactics and channels in order to connect with potential and present customers on the internet, so basically, a digital marketer goes to work connecting online with potential customers and the present ones using every means necessary through the internet.

So in any digital marketing company Australia, when a digital marketer goes to work, they have to drive people and website visitors to become potential leads by doing brand awareness using both free and paid online platforms. They can do so using the company’s own website and blog, display advertising, e-mail marketing, search engine optimisation (SEO), and social media marketing.

However, in any digital marketing company Australia, there usually isn’t just one digital
marketer. Sometimes, there can be two or more multiple specialists that each focus on just one or two of the company’s online marketing.

SEO Specialists
The SEO specialist is in charge of getting the business to rank high in search engines. This
person uses every method of approach (hopefully white hat) in search engine optimisation. This person also works directly with content creators or social media marketers to ensure the content they produce will help to rank the business high in search engines.

Content Specialists / Content Writers
This person creates the digital content for the business website and other marketing strategies. They also write articles for the company’s blog. They work directly with the SEO and social media specialists to ensure their content is up to date with the company’s products, campaigns, and promotions.

Social Media Marketing Specialist
The social media specialist uses every known social media platform such as Facebook, Twitter, or Instagram to bring brand awareness to people, or at least the social media platforms that are pertinent to the business. This person establishes a posting timetable for any written or visual content. This person works in conjunction with the content creators and SEO specialist to develop strategies for which content to post on which social media platform.

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What is Inbound Marketing?

If you’re familiar with call centers, then you probably heard of inbound marketing. But for businesses with websites that want to attract customers, inbound marketing is simply the methods used to help attract customers using content in and outside of the website in order to attract prospects or visitors, convert them into leads and eventual customers, and to find ways to turn these customers into return customers and promoters of your brand. Here are the most effective methods of inbound marketing.

Attract

Imagine a physical store complete with glass display windows, signage, lights, posters, and generally other stuff to ‘attract’ customers to enter. But the world of the consumer has changed and more than 60% of consumers are going online, though the concept of getting people ‘attracted’ to your website is still there instead of the physical store. You also need to find ways to attract the right people who are looking for or in need of your product or service. This is usually done using search engine optimization (SEO), attractive content, blogging, and social media marketing.

Convert

This is the part where you start to entice the right visitors to become recurring visitors by answering their queries. This is the part where you can convert visitors into qualified leads by also enticing them for their contact information so you can show them more of the brand or services. You can also offer free e-books, free newsletter subscriptions, promotions, and other dynamic content and forms that the customer may find useful.

Closing

This is the step where you turn those qualified website visitors into real customers. Depending on the business website, it’s not easy to convert lead into customers. Sometimes, a business has to use constant marketing workflows such as those used in the convert stage in order to keep enticing visitors to consider buying. Other methods may be e-mail marketing, list segmentation, and sales alignment.

Keeping

Just because you made a sale doesn’t mean you forget about the customer. This is the step where you continue to communicate with their customers and keep them delighted with your brand, thus, converting them further into happy promoters because they keep buying your products. You can provide personalized website content, update marketing, social media monitoring, and surveys.

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3 Easy Ways to Attract Traffic to Your New Website and Turn them into Sales

3 Easy Ways to Attract Traffic to Your New Website and Turn them into Sales
In today’s digital age, having a website is a necessity. It is also a useful and powerful tool in securing new clients. One of the biggest challenges businesses face is how to drive traffic to their website and how do you turn these visitors into sales?

First – Create Content that Resonates

In the age of digital marketing, “content is the king.” It can greatly improve your brand reputation, influence your website conversions and boost sales. However, creating quality content that really connects with your audience is no easy feat. And this is where most businesses fail.

In writing content, focus on your readers’ needs, not on what your business can gain. Provide answers to their issues, problems or concerns. Know their struggles and difficulties. Fuel their aspirations by giving them something to hope for or look forward to. Use your content to build a good relationship with your customers. The more value you can provide with your content, the easier it is to convert traffic into sales.

Second – Engage Customers on Social Media

Social media is a cost-effective way to engage and interact with customers. The more you communicate with them, the higher chances you have of conversions. So make sure to set-up a two-way communication process with your target audience. Allow their wishes to be heard and interests catered with ease.
You can also tap on your social media accounts to reach millions of new clients for your website. You can use Facebook, Instagram or Twitter to spread your content and have your followers share it to their personal networks. This will create a web of online connections that will increase your website’s readership and lead generation.

Third – SEO

SEO or Search Engine Optimization is an online marketing strategy that ensures your business can be found on the result pages of search engines. You see, a large portion of your target market begin their buying process online using Google, Yahoo and Bing. And SEO can help your website become visible in these channels and take advantage of these sales leads.
Are you ready to finally reach your target market and become an authority in your niche? Follow these 3 easy ways to attract traffic to your new website and turn them into sales!

 

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