SEO – Website Development Australia

December 21, 2018December 21, 2018

SEO Mobile-First Indexing

Lots of changes have come for SEO or search engine optimization in this decade alone, and none more trend setting than exclusive SEO for mobile-ready websites.

SEO is basically an “evolve or decay” work in constant progress and everyone involved in SEO needs to keep up or get left behind. In this decade Google introduced its mobile-first indexing. Simply put, instead of indexing and ranking a desktop –version website and then pushing down its rankings on smartphones if the website is not mobile-friendly, Google now indexes and ranks the mobile version of the website separately from the desktop version.

How it is done

To put it even simpler, instead of Google crawling pages with a generic user agent, it will crawl with a smartphone user agent and index the content that the smartphone user agent actually sees. In short, if a website has no mobile version, the Google-bot will only crawl your desktop version. And aside from crawling a mobile-ready site, Google checks if a desktop version is ready for mobile indexing. If it is not then Google-bot simply focuses on the desktop version. However, if the bot senses that a website is mobile-ready, Google will re-crawl it with the mobile bot.

While all this is going on, Google will also track the connection of the indexed mobile site with its desktop version. If a query is made on desktop, the result will be served from the desktop site.

What do developers or business owners check if a site is ready?

The content of a mobile version is equivalent to the content indexed on the desktop version. Thus, Google will sense if you’re cheating on the mobile switch if the mobile site is just a simplified version and only part of the content available there.

Similar internal links in that the mobile version has all the internal links that Google needs to crawl the entire website.

Structured data and annotations like AMP, hreflang, and the like found in the mobile version when switching from the desktop version.

If a business site has a separate mobile-dot site, there needs to be a strong enough server to be able to cope with the crawling load.

November 21, 2018November 21, 2018

Good Lurk Marketing Ideas for Thanksgiving to Make Your Customers Happy

In most of the Western and Southern Hemisphere, Thanksgiving Day is the de facto signal for the start of the Christmas season. Business owners with websites also know that they need to get at least a share of the marketing from the holidays, even if their products or services do not involve the holiday season. So, if your business has not been into this yet, you need to have a go right now while Thanksgiving is right around the corner. Believe us, it can also lead to better conversions going into Christmas.

Share a Turkey Recipe

It could be your boss’s recipe, your mum’s, your wifey’s, or your co-office worker’s, because the turkey will always be the official symbol of Thanksgiving. Share your unique recipe on your website and on social media and suggest it may be different from other recipes. For something more inviting, make a video that shows the presentation up to the cooked fowl. Just keep the video as short as possible.

Conduct a Contest

People always like to have a go at contests, no matter how simple they are. You could make it fun by getting customers to submit their funny Thanksgiving celebration photos. Just make sure the contest registration is as simple as possible, like just their names and e-mail address. It is a chance not only for conversion but also to engage your repeat customers and getting to know your target audience better.

It’s that Time of Year to Thank Your Customers

This is the best time of the year to send an eCard to all your customers – everyone who purchased at least once – in order to make them feel appreciated. Saying Thank You has that magical effect on everyone always.

Pay It Forward

Thanksgiving is both a celebration and a time to share your blessings. Why not pay it forward by asking your customers for suggestions on non-profit organizations for a donation drive? Or perhaps one of your customers is a member or works for a foundation. You can then hold a donation drive and offer discounts to customers who can bring something for your drive. You get to pay it forward while making your customers happy with the discount.

October 31, 2018October 31, 2018

Why Watch Scary Movies on Halloween When These Super Scary Halloween Ads are Enough to Freeze Your Veins

What does autumn mean for a lot of us? Winter is here? The upcoming dreaded holiday shopping? Perhaps. But before anything else, Halloween is upon us. You see the store decorations and the kids (and more than kids) walking around in costumes. Naturally, companies will be getting into the act by getting creative and making scary ads, in fact, often too scary even for the strongest of us. Take a gander at these super scary ads and see if you still want to catch those scary movies on your cable.

Halloween ads to share with you all.

Source here: Design Reviver

October 29, 2018October 29, 2018

From Introversion to Extraversion through Online Marketing

More than 20 years ago, extroverts stood a better chance of becoming successful in business compared to introverts. Extroverts also stood a greater chance of making a ton of money not only through business but, also through gaining fame as well as being hosted in magazine interviews, talk show visits, or becoming a movie or singing star.

About the only chance introverts could make a lot of money was to publish books, but this breed was a rarity.

Today, many introverts have a cause to celebrate, thanks to technology and the internet. All they need to do now is to get on the internet and learn online marketing, that is, after setting up their own online company, usually from the comfort of their own living room or bedroom.

No more doing tonnes of networking work with other people, no need to hire employees, no more building up a company using barrister services, and no need to get every person in your chosen industry to know you. Any faceless introvert can set up a business and build it up through online marketing.

Basically, online marketing is any method or strategy to spread the word about your business, brand, or company that uses the internet to reach people. Simply put, it’s anything you do online to get more eyes on your website, grab people’s attention, and hopefully later on, get them to buy from you.

There are several methods you can use to get people to visit your website:

Search engine optimization (SEO) is the process of optimizing your online content in such a way that a search engine will show your website as a top result for searches of a certain keyword. Search engine marketing (SEM) is simply the paid version of SEO.

Content marketing is creating valuable media and content on and off the website to distribute to potential future customers in the hope that people will buy in the future.

Social media marketing is using one or several social media platforms to engage with customers, build up relationships, and show them your new products and services.

E-mail marketing is considered somewhat old school, but its effectiveness cannot be ignored even by hardcore online marketers. Once customers have given you their e-mail address, the value here is direct communication, next to social media marketing.

October 29, 2018October 29, 2018

Does SEO Work in Australia?

Yes, SEO, or search engine optimization, does work in Australia. In fact, SEO should work in any country with internet. However, SEO is not a one-size-fits-all strategy, and so what works in the United States or in Timbuktu will not work in the Southern Hemisphere. SEO in Australia must be a custom-tailored local marketing affair because it has certain nuances that only an SEO company Australia may fully understand.

Aussie keywords may contain Aussie slang, colloquialisms, idioms, and nuances

Australians use a different form of English and spellings and so some products and services may have spelling or pronunciation differences that are unique to this country or to a certain area. It will be more beneficial to hire an SEO company Australia that is native to the region with a deeper understanding of what is Aussie.

Knowing Australian culture

When doing optimization, it is advantageous to be aware of special events and public holidays of cultural importance. While Australia Day, ANZAC Day, the Queen’s Birthday, Labour Day, and Boxing Day is distinct to Australia, there are holidays such as the Melbourne Cup, Proclamation Day, and West Australia Day that are unique only to a particular state.

Australian domains

Australia is unique, unlike other countries, since you are only allowed to apply for a top-level domain (TLD) using ‘com.au’ if you have an Australian business number (ABN). So SEO strategy in Australia may need local searches with domain names that end in ‘com.au’ so that search engines are aware that your website is targeting the Australian market and rank it appropriately for local search.

Australian servers

Local hosting is also important and a really good SEO company Australia knows that previous search engine algorithms will only look at the TLD to determine where the website is based. Today, algorithms also read the IP address to see where the website is hosted to determine rankings and return the best local results.

September 2, 2018September 2, 2018

3 Easy Ways to Attract Traffic to Your New Website and Turn them into Sales

In today’s digital age, having a website is a necessity. It is also a useful and powerful tool in securing new clients. One of the biggest challenges businesses face is how to drive traffic to their website and how do you turn these visitors into sales?

First – Create Content that Resonates

In the age of digital marketing, “content is the king.” It can greatly improve your brand reputation, influence your website conversions and boost sales. However, creating quality content that really connects with your audience is no easy feat. And this is where most businesses fail.

In writing content, focus on your readers’ needs, not on what your business can gain. Provide answers to their issues, problems or concerns. Know their struggles and difficulties. Fuel their aspirations by giving them something to hope for or look forward to. Use your content to build a good relationship with your customers. The more value you can provide with your content, the easier it is to convert traffic into sales.

Second – Engage Customers on Social Media

Social media is a cost-effective way to engage and interact with customers. The more you communicate with them, the higher chances you have of conversions. So make sure to set-up a two-way communication process with your target audience. Allow their wishes to be heard and interests catered with ease.
You can also tap on your social media accounts to reach millions of new clients for your website. You can use Facebook, Instagram or Twitter to spread your content and have your followers share it to their personal networks. This will create a web of online connections that will increase your website’s readership and lead generation.

Third – SEO

SEO or Search Engine Optimization is an online marketing strategy that ensures your business can be found on the result pages of search engines. You see, a large portion of your target market begin their buying process online using Google, Yahoo and Bing. And SEO can help your website become visible in these channels and take advantage of these sales leads.
Are you ready to finally reach your target market and become an authority in your niche? Follow these 3 easy ways to attract traffic to your new website and turn them into sales!